CREATIVE PORTFOLIO
Branding poyects
Below you can see my branding projects, which include naming, web design, logo and social media.
1. BREZZO
I have had the opportunity to do a rebranding for BREZZO store.
BREZZO Store is a small women's fashion store located in the fabulous neighbourhood of Retiro in Madrid, Spain.
For this reason, this brand represents trends in fashion but is taken to the more elegant and sophisticated side with a Boho chic style.
At the same time transmitting the closeness and the small details and care of a small business.
The client wanted to renew the image of the brand without changing the logo, BREZZO was not able to reach its target audience. Young people who like to be fashionable wearing garments that are different from the rest, unique garments made for the BREZZO client. In turn, for the brand, proximity to the consumer is important, as it is a small business in a sophisticated area of Madrid, it is best to mix warm colors with which you feel good and grays and blacks that mark the prestige of the brand. That is why the new brand focuses above all on the change of colors and textures, making a mixture that is cozy and elegant at the same time.
2. REVOL
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Branding Project: Hållbar
Slow fashion for considerate consumers
Hållbar is a Swedish word for sustainable. The purpose for this brief is to create a logo design for a Scandinavian fashion or clothing brand which focusses of slow fashion rather than fast fashion. More and more consumers would rather buy garments which are, organic, ethically produced and sustainable and these will be the values for the Hållbar.
3. NOOM
Plant-based candles
The female body is connected to the Moon and the Earth. The woman transits through the different lunar energies (increasing, full, waning and dark). These in turn are connected with the different seasons (spring, summer, autumn and winter). The Moon represents "the feminine light". She is the mother goddess. The moon represents the emotions, feelings and personality of a woman, and that is what we want to represent with our product. Being at peace is the greatest pleasure you can feel in your life. To get to this we have to take care of our home, both physically and mentally, because really, our home is us. The connection with the moon and mother earth can help us find a balance. The light of the moon illuminates our bodies and transmits that magical energy to us, while mother earth surrounds us with its therapeutic textures and scents, necessary for our good energy. Thanks to this we can light our way. Our plant-based candles are made with natural elements that envelop you in a fresh and magical sensation of aromatherapy. Thus transmitting the energy to connect with your self.
The actual colours to create a sense of calm and well-being are neutral colours. We want to connect with mother earth, so we will opt for a mixture of earthy and neutral colours that will give rise to nude and beige colours. On the other hand, our main objective is to transmit the lunar energy, so what better than opting for the colours of the moon and the universe? like grey and black but in a more pastel tone, we don't want intense colours, we need calm, relaxation... This way, the brand will have a natural, minimalist, elegant look.
4.KOZE
Today there are many people who work from home, whether
they are people with their own business or who work for a company, not only in the morning and afternoon but also in the evening...
Due to the covid, a door has been opened here, which was not the
most common before. But there are aspects that we have to consider, such as working hours at night, the difference in hours if you work for other countries, or adjusting to different hours than your company due to study reasons.
The same thing has happened to students,
many of them do not go to campus and have online classes from home.
I am part of this public, and I live the situation. That is why I know the
importance of having an optional workplace for when your house becomes small or you simply need a break and a place where you are comfortable but it is not exactly your home. This can cause you agony, spending the day in the same place, having the same place for everything... and above all, that your home is your work is not always so "cool". The week is long and from time to time it is good to have another option to change and have a fresh mind.
On the other hand, there are also people who find it challenging to work or study at home. Due to their living situation, such as small children or roommates, lack of good connection... etc.
And of course, it doesn't just have to be for work or study to go to this night cafeteria, you can find in this place a cosy place where you can enjoy a coffee or a hot drink, and my rule of the 3 "e's" rest, relax, read.
Finally, what about those who want to meet but do not with the typical plan of going to a pub or a club? It is people who simply want to have a good time with their friends or have a chat in a quiet place!
YES, this is your place too!
ART & COFFEE EXPERIENCE
